Mention luxury lifestyle retail in the Middle East, and the Rivoli Group instantly comes to mind! Once again, the retail powerhouse is turning up UAE's digital screens with the iconic Hamilton Khaki Field Mechanical watch. For over four decades, they have been synonymous with unparalleled opulence and exquisite taste. With a vast network spanning the UAE, Oman, Qatar, and Bahrain, Rivoli has cultivated a reputation for offering an extraordinary shopping experience and is now wide-spreading it all across billboards. With the Hamilton watch perched atop a lonely hill, the billboard is a striking visual impression,The faithful recreation of its 1960s predecessor, the watch, is without a doubt the protagonist of this tale. When the watch is positioned against the expansive hill, it appears more like a reliable ally that can handle any challenge. This campaign is more about product endorsement; it showcases Rivoli's good taste and Hamilton's heritage. The NATO band and Super-LumiNova indexes on this watch make it a necessary tool for the contemporary explorer. This is endurance and style infused with legacy; it goes far beyond time-telling. And as for more details about The Khaki Field Mechanical, it is more a faithful recreation of its original 1960s forebear and is true to Hamilton’s military heritage. Inspired by the military, and built to last, this is an original soldier’s watch. The OOH campaign has been featured across digital screens in the second week of August.
