The Dubai College of Tourism (DCT) is a vocational college emphasizing practical education in five faculty areas: Tourism, Hospitality, Retail, Events, and Culinary Arts, delivering certificate and diploma courses, (DCT) has positioned an eye-catching digital screen for aspiring youth to enroll in the culinary apprenticeship program, the screen background is a blend of warm and inviting tones features a modern design and shows a young chef in a uniform which represents the aspirations of young individuals who wish to pursue a culinary arts career, the billboard text is straightforward and impactful “Become a Chef”, highlighting that Admission is open Now, to add urgency and encourage students to take action and apply additionally, the Dubai College of Tourism’s logo is prominently displayed, ensuring that the institution’s branding is clear, the website link also offers a clear call to action. The Dubai College of Tourism OOH screen is strategically placed in lively areas to ensure maximum visibility and effectiveness in attracting a wide audience and creating a substantial impact on those interested worth mentioning that Dubai College of Tourism (DCT) is owned by Dubai Corporation of Tourism and Commerce Marketing (DCTCM), Its mission is to drive professional excellence by training students in line with international qualification standards to cultivate talent in the tourism sector with the skills.