Magrabi optics, the largest eye care organization in the Middle East, has released a new OOH campaign in the second week of August 2024, showcasing their vision for the new way to visualize life via their frames with “The Art Of Sight”. Utilizing hoardings to present this new perception for frames, this follows their previous appearance in January 2022. Magrabi have always focused on everything that the eye can need or want as they are more than just a provider, they present the tip top of products and services. Their previous campaign focused on their collaboration with another respectable entity, however for this campaign they focused on really showing their capability to be versatile and offer contemporary art pieces rather than just frames. The amount of elasticity shown by Magrabi helps back up their claim via presenting it with the visuals. The electrifying visuals showcase an absolute abundance of an art piece a mixture of textured terrain and extremely oversized optic pieces that have saturated the visuals in a contrast that really has the pieces centralized to focus on previewing the products for both women and men and also sunglasses.The visuals used pigmentation of earthy tones for the background and striking colors for the glasses to showcase the exoticness of the provider. Get more in-depth details about the OOH industry by visiting our Insiteopedia and navigating through its different sections.
