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Modern furniture store Art House has launched a new outdoor campaign to announce exciting sales and payment conditions.

The ads feature a variety of furniture and décor items over a turquoise background that offers high contrast with the white and red ad copy of the campaign. Along the discounts of “Sales up to 50%”, the ad copy also offers viewers attractive payment conditions “Installments with the same amount of cash”.

Launched during the last week of March, the campaign uses lightboxes and vertical billboards in selected locations across Greater Cairo.

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