INSITE OOH Media Platform

Pizza Hut, one of pizza lovers’ favorite restaurants worldwide, has climbed back up on Greater Cairo’s outdoor advertising platform with a new promotional campaign showcasing their “Delights Menu” following the foodservice brand’s prior OOH campaign in June 2024. 

The outdoor billboards make viewers drool over it, showcasing four different flavored pizzas including; “Fajita Delight,” “Veggie Delight,” “Pepperoni Delight,” and “Beef Delight.” The main tagline used in the campaign translates to “Delicious Menu” highlighting that the pizza “Tastes Delicious and Costs Delicious.” 

The ad copy also points out that the pizzas “Starting Price is From EGP 84 Including Taxes.” This is bound to grab consumer attention on Cairo’s roads and create a buzz among pizza lovers and loyal customers. Pizza Hut’s logo is prominently displayed throughout the advertisement along with its delivery hotline. 

The visual also embeds a call to action which encourages audiences to download the application through App Store or Google Play. The visual uses Pizza Hut’s brand color red which has proven to be eye-catching and triggers appetite. 

To learn more about the campaign's details, including the types of out-of-home advertising used, the locations, budgets, and media plans, you can visit MOOH, the leading provider of monitoring and intelligence data for the out-of-home advertising industry in Cairo and Dubai.