Following their prior appearance, last October, Centrada Developments, Developed by Omar Abdallah Developments, rises on Cairo’s billboards with a symbolic showcase that will turn all heads. The up-and-coming real estate development took off on Cairo’s busy streets featuring their new outdoor advertising campaign holding the slogan Developing every day for you.” Multiple ad faces hold the same campaign message, where visuals mirror the developer’s vision of offering their consumers a place where life unfolds effortlessly. The campaign visuals all host a clock-like design, a foreground to multiple imagery like a man’s silhouette and a woman in an entranced pose. Instead of clock numerals, the outline of the design notes the campaign slogan once more, further solidifying how this phrase encompasses all that the brand aims to develop. The design is somewhat cryptic, offering passerby their main hook, then providing them with a hotline as well as their website URL for more information. The overall ad design is extremely modern, reflecting the brand message in symbols and elements that subtly attract the audience, but at the end provide complex and noticeable visuals. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
