Heilbronn Properties has just unveiled a new billboard campaign in Dubai. This real estate developer is providing premium and luxury freehold properties in the UAE, and they’ve solidified their presence with this OOH ad. Heilbronn Properties promises luxury ‘like never before’ with their stunning properties in the core of the city, with everything from exclusive designs and intricate craftsmanship, to gorgeous views and a sense of opulence. Their ad copy reflects that, with a simple “Luxury Living”. As concise as it is, it still says a lot. With a campaign focusing on their branding and minimalistic visuals, the ad relies on a black and white color palette. The black background is offset by white text, along with another ad copy stating, “Lifestyle Stories”, implying that the properties are spaces where residents can create memories and have real-life stories. The color palette echoes their exclusive branding, reflecting their target of consumers with high-end taste. The campaign was revealed in the first week of August, on uni-poles and hoardings.
