Following its appearance just last February, City Walk, the premier lifestyle destination, is back on UAE’s billboards just in time for summer. The new campaign was just unveiled, holding the slogan “Lets Go! Summer,” announcing the live music playing every weekend until the 31st of August. City Walk celebrates the summer vibe with this latest campaign, encouraging viewers to go out, socialize and enjoy. The billboards host visuals of friend groups enjoying a delightful dinner, having a unique weekend experience at City Walk, noting “Enjoy Live Music every weekend, 5 pm onwards and exciting offers until 31 August.” The latter promises a weekend experience like no other for all passersby, all alongside to the subtle positioning of the Dubai Summer Surprises logo. The ad copy also mentions a call to action, prompting viewers to visit the City Walk website “Citywalk. ae” for more information. City Walk Dubai’s campaign is extremely uplifting as always, offering UAE residents a promising summer ahead. The new campaign was streamed across UAE’s billboards in the first week of August upon digital screens.
