The Ritz-Carlton Residences Dubai Creekside has recently launched a new outdoor advertising campaign across Dubai in the United Arab Emirates to highlight “The First Wellness-Certified Resort In The Region.” All properties within “Keturah” Resort are fully furnished and run by the Ritz-Carlton. The campaign utilizes hoardings to raise awareness on the luxurious residences and was launched during the first week of August 2024 following the pioneering hospitality and tourism brand’s previous successful campaign during June 2023. The main tagline used in the ad visual is “The City And Nature All In One View” portraying a landscape masterpiece of the city’s towers along with the sea view and small islands with flamingos and yachts. The billboards also display aesthetic photographs of the diverse range of houses available, from inclusive apartments to exclusive penthouses, each with distinctive features that set it apart. The advert also uses the separate words “Earth,” “Water,” and “Sky” in between the individual photographs of the residences to express the extent of nature in the atmosphere. Residents have easy access to marina-style waterfront strips with yacht facilities. The entire resort features a 550-meter shoreline, 80,000 square meters of lush flora, low rise structures, and cutting-edge wellness services. Check out our Insiteopedia to learn more about the Hospitality & Tourism industry and its OOH campaigns!
