It seems like real estate developers decided to follow the trend of teaser and TBD campaigns, this campaign is one of the campaigns this season that has the same direction. On a mystery campaign drenched in yellow, the campaign has been published on Cairo roads. Having a copy of “Where it’s located, surely different” and in the middle there is the top of a regal building and a crown. As explained, the billboards don't say much about the brand, yet now we know for a fact that it’s a residential project by a unknown real estate developer. The yellow color in the campaign’s artwork indicates the feeling of optimism, youthfulness, and warmth, all those meanings match the objective of the campaign,the campaign has been spotted in East Cairo, another easter-egg that the real estate project will be located in New Cairo. The reveal is expected to be either in the second half of the month or at the beginning of the next month, are you excited to know which developer is behind this teaser campaign as we are? Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
