Oil & Gas global giant Total is back on the roads with their Rubia heavy duty engine oils and a new OOH campaign that announces an exciting draw on cash prizes.

The campaign uses packages of Total Rubia Engine Oil as the highlight  of the ads, along with the slogan “Total Rubia, Quality Oil with Cash  Prizes”. The ad copy also announces their variety of prizes, such as  instant t-shirts and draws on big cash prizes like 250,000 or 500,000  EGP.

Launched during the last week of March, the campaign can be  seen on selected locations across the Greater Cairo with large  uni-poles, gates, mega signs, and billboards.

Total offers cash prizes with Rubia engine oils-00
Total offers cash prizes with Rubia engine oils-00

Campaign Credits

Industry: Oil & Gas

Brand: Rubia

Advertiser: Total

OOH Size: Billboard | Gate | Large uni-pole | Mega-Sign

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Country: Egypt

Region: North Africa

Tags: Contest | Global Brand

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