Banque Du Caire has returned to Cairo's outdoor advertising arena with a new campaign after their previous successful appearance in March 2024. The new campaign features some of Egypt’s olympic champions since Banque Du Caire announces that it’s currently sponsoring these amazing talents. Their billboards are a captivating fixture of Cairo’s visual landscape, drawing eyes and igniting interest in every corner of the city. The campaign uses the main tagline “Sponsor of The Egyptian Champions” showcasing some of the country’s fascinating talents. The visual portrays Big Ramy Elssbiay, the renowned Egyptian bodybuilder. He is two time Mr. Olympia champion. The campaign also includes Para table tennis Champion, winning several honors over the years, Ibrahim Hamadtou. Bassant Hemida, Egyptian sprinter who holds her country’s national records in the 100 and 200 meters is also under the sponsorship of Banque Du Caire. Also on the billboard is Omar Assar, an Egyptian table tennis player who won silver in singles and gold in team play at the 2011 Arab Games. Egyptian squash player Nour El Sherbini who is currently ranked as the world number 1 in women’s singles by the Women’s Squash Association is also featured in the campaign. Egyptian professional tennis player Mayar Sherif is also currently sponsored by Banque Du Caire and is involved in the advertisement. She is the highest ranked Egyptian player in the Open Era. Farida Osman, top Egyptian swimmer who excels in butterfly and freestyle races is also on billboards. She’s won gold at All-Africa Games, holds Egyptian records, and is the fastest female swimmer in both Egypt and Africa. The Egyptian Basketball Federation is also portrayed in the advert and it runs basketball in Egypt. They joined the international basketball organization, FIBA, in 1934. Sherif Othman is an Egyptian Paralympic athlete who competes in powerlifting. He’s won three gold medals and one silver medal at four different Paralympic Games, he is also a champion sponsored by the bank in the campaign. Egyptian professional wrestler Samar Hamza is also in the campaign. She won the silver medal at the 2022 World Wrestling Championships in Serbia. This was a historic achievement as she was the first Egyptian woman to reach the championship final. To find out more about the campaign’s types, locations, budgets, media plans, and more, visit MOOH, the monitoring out-of-home intelligence data provider in Cairo and Dubai.
