At Forty Commercial Complex climbs up on Greater Cairo’s outdoor advertising platform for the first time with a new branding and awareness campaign, using the main tagline “Double It Up.” The DoubleTree by Hilton New Cairo At Forty Residence will address the increasing need for upscale and luxurious extended-stay options in the capital. In collaboration with Misr Company for Investment and Development (MID), the upscale property is set to open in 2027, offering “Boutique Hotel Office Spaces and Retail Units” according to the billboards. MID is a leading real estate developer dedicated to building exceptional projects through innovative technology and sustainable practices. The DoubleTree by Hilton New Cairo At Forty Residences boasts a prime location within close proximity to upscale residential communities, prestigious educational institutions and the vibrant hotspots that New Cairo has to offer. The hotel will offer 70 serviced apartments of various sizes, from studios to two-bedroom units, and a fitness center. Guests can choose from several dining options, including a cafe, a restaurant with outdoor seating, and two bars. The hotel will also provide three versatile meeting rooms for events. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
