Global brand Danone has launched a new outdoor campaign with a special contest to kick-off the Back-to-School season. Over the brand’s red background, blue monkey Dango presents a variety of prizes with ad copy that reads “Collect and win”. School material, laptops, or even cash retrievable through Fawry are some of the prizes portrayed in the ads. The campaign was launched during the second week of September and uses diverse OOH types and sizes, such as Large and X-Large uni-poles, Double-decker poles, Gates, Megas, and Chassis across the main districts of Greater Cairo.
