Home Appliances franchise El Araby Group has launched a new OOH campaign at the end of March to announce special promotions for Mother’s Day. With ads that showcase different mothers with their children to highlight the bond and ad copy that reads “Thank you Mom”, the Egyptian home appliances tycoon announces special promotions and showcase their wide range of brands at the bottom of the ads. Launched during the last week of March, somewhat late for Mother’s Day, the campaign uses large and x-large uni-poles, mega signs and billboards in various locations across Greater Cairo.
