I Capital Development has launched an OOH campaign for its latest real estate commercial project, Midly Business Complex, located in the New Administrative Capital. Following their previous OOH appearance, this campaign is characterized by its bold use of color and compelling messaging. The campaign's visual identity is a striking blend of purple, blue and coral, creating a vibrant aesthetic. The core message, Make Your Move Now, Invest Wisely, is prominently displayed alongside the offer of a 10% down payment and 10-year equal installments, encouraging potential investors to take action and seize the opportunity to own a prime commercial space. A standout element of the campaign is the interactive question, R U a Broker? This direct appeal to real estate professionals is a clever way to engage a key target audience and generate interest in potential partnership opportunities. I Capital Development's slogan, Together, we create experience, is seamlessly integrated into the campaign, reinforcing the company's identity. The strategic placement of these OOH advertisements in high-traffic areas across Cairo ensures maximum visibility and exposure for Midly Business Complex. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.