The city of Dubai comes alive with the ultimate superhero showdown on its iconic billboards. Marvel fans rejoice for the much-anticipated Deadpool & Wolverine movie. Following their prior campaign, Marvel Studios once again transformed Dubai’s OOH arena into a real-life advertisement for the movie, where gigantic depictions of the two much-adorable mutant anti-heroes have been painted. In his masked unique attire, stands Deadpool next to Wolverine, radiating the ruggedness of his character, making for an appealing sight across towering billboards. These billboards utilize a great combination of colors, featuring the signature red and black of Deadpool's costume, as well as the iconic yellow and black of Wolverine's attire. In addition to the dynamic duo, the billboards sport prominently the release date for the film: July 25th, 2024. This really hits home with moviegoers that they have just a few days left to secure tickets for this momentous release. The new campaign took off on Dubai’s hoardings and lampposts in the fourth week of July.
