Al Jaber Optical, a leading eyewear retailer in the UAE, has their latest campaign splashed across billboards throughout the country's billboards. This isn't the first time they've partnered with Oliver Peoples for a yearly showcase. In fact, just a year ago, they advertised Oliver Peoples' Spring/Summer 2023 collection. This dedication highlights the strong relationship between the two brands. This year's campaign takes a minimalist approach, featuring the sleek Rorker Black sunglasses from Oliver Peoples. The billboard simply displays the brand name Oliver Peoples alongside the sunglasses, letting the product speak for itself. This clean aesthetic reflects the brand's philosophy – timeless design with a focus on quality and craftsmanship. By keeping the visuals uncluttered, Al Jaber allows the sunglasses to be the star of the show, making a bold statement about Oliver Peoples' commitment to simple elegance. The campaign has been showcased upon Dubai's billboards in the form of uni-poles.
