After a hiatus that lasted for 3 years, Shell, the infamous Car Engine Oils, has visited the Cairo OOH locale with a heartwarming campaign that features Al Ahly SC on their billboards. The campaign has been published to celebrate 10 years being the official sponsor of Al Ahly SC. and offering the sports club jersey when buying Shell Helix Oil. which goes hand-in-hand with the campaign’s copy “10 years and counting being the official sponsor of Al Ahly SC” The campaign slogan reflects the long-standing relationship between Shell Helix Ultra and the sporting club. The campaign’s artwork features 7 players and they are from right to left, Abdallah Abdalsalam, Ahmed Salah, Taher Mohamed Taher, Mahmoud Kahraba, Abdelrahman Homayed. Which shows a diversity in the sports, mentioning players from Volleyball, Handball, Soccer. There are many noteworthy points such as, Shell Helix featured Al Ahly SC in their OOH campaigns in May 2018, June 2018, and March 2020. Also, the sponsorship of Al Ahly started in 2015. You can learn more about this campaign’s budget, OOH kinds, locations, and more by visiting MOOH, Egypt, The Emirates OOH-dedicated analysis system, and Media Intelligence.
