Etoile Patisserie, the popular bakery and dessert shop in Egypt’s foodservice industry, has launched a curious teaser campaign that has mouths talking across Cairo, after their previous awareness campaign. Etoile’s campaign features Egyptian actors Mohamed Lotfy and Mahmoud Alsisi in a scene reminiscent of a mob movie. Lotfy, sporting a cigar, and Rizq with a serious, almost intimidating expression, create an air of mystery around the bakery's upcoming announcement. The only clues offered by Etoile Patisserie are the captions Soon!! and The soft sell. This deliberate lack of information has Cairo buzzing with speculation, and they don’t even include their own logo or branding, leaving the city with no clue that Etoile is the brand behind this. In the reveal campaign, the patisserie chain showed the product which is a new addition to Etoile's menu, following the suspense vibes of the teaser campaign. The visuals are snippets from the social media ad. Etoile Patisserie's campaigns are certainly generating a lot of interest. By using a touch of intrigue and beloved actors, they've managed to capture the attention of their audience and create a sense of anticipation. With the promise of a soft sell, customers can expect something delightful and tempting on the horizon. It's worth mentioning that the campaign is a multi-channel. Looking for more information about this campaign- and beyond? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
