Egyptian tycoon developer Hassan Allan Properties HAP has revealed their latest project in Mostakbal City under the name of HAPTWON – which includes the acronym of the brand’s name HAP instead of their usual “swans”. Following their teaser campaign, which played with the phrase “It’s HAPpening”, the new ads feature a variety of values, such as “Dynamism”, “Harmony” and “Balance”, over monochromatic backgrounds of bright colors and original definitions. The reveal campaign started to spread after mid-March and can be seen on large and x-large uni-poles, mega signs, double-decker poles, serials, and gates across the Greater Cairo.
