Buckle up shoppers, because Amazon's prime day is just around the corner announced on OOH! Remember that epic Prime Day we all rave about? every year? Well, Amazon's at it again, and this time, they're pulling out all the stops! Just two months after their last record-breaking campaign, the retail e-commerce is back advertising it all over the UAE. The billboards campaign features a bold blue backdrop – a clear departure from their usual vibrant color schemes. The billboard itself highlights the key dates: Prime Day runs from July 16th to 21st, giving you ample time to score those coveted deals. But wait, there's more! Amazon seems to be partnering with ADCB Bank to offer additional savings, making your shopping experience even more budget-friendly. And to top it all off, the billboard proudly displays sponsorship from Nivea, hinting at exciting deals on popular beauty products. All signs point to a Prime Day unlike any other – one that's both strategic and value-driven. The campaign has run in the first week of July upon uni-poles, digital screens, hoarding boards, and lampposts.