Communication network Orange is back on the roads of Greater Cairo with a new OOH campaign in their  promotion strategy of music services, which also serves as endorsement  for the music in the region.

The campaign features superstar Nancy Ajram as the face of the campaign with the ad slogan “Sing with Nancy Ajram”  and the CTA (Call-To-Action) “Call 1414” for Orange customers to enjoy  the music service.

Launched after mid-March, the campaign is still  spreading and can be seen on large uni-poles in various locations across  Greater Cairo.

Orange continues the promotion of music with Nancy Ajram-00
Orange continues the promotion of music with Nancy Ajram-00

Campaign Credits

Industry: Communication

Brand: Orange

OOH Size: Large uni-pole

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Country: Egypt

Region: North Africa

Tags: ARPU | Nancy Ajram

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