A new player has entered the Cairo real estate market, and they’re making a bold statement with their latest out-of-home advertising campaign. The Lark Residences has plastered billboards across the city featuring the tagline “Your Home, Your Canvas” and “Add Your Signature”. In New Cairo and developed by Tamayoz, the compound is distinguished by its location in a convenient location near schools, universities, hospitals, and more. The Lark Residences also offers a wide range of amenities like swimming pools, sports clubs, and recreation areas. The billboard itself relies on the artistic design of a woman with flower crowns for her hair and bold black text. The red and black visuals grasp attention straight away, with The Lark Residences suggesting that their development offers a superior living experience, setting itself apart from other residential options in New Cairo. Looking for more information about this campaign- and more? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
