As the leading Japanese automotive brand, Toyota, once again rises on UAE’s billboards, the latest campaign showcases the All-New Toyota Land Cruiser Prado in all its glory. Following their prior appearance, Toyota launched the inspiring “Discover More” outdoor campaign, featuring striking visuals that bring the rugged SUV to life in a mesmerizing 3D-like display. The billboard at first glance is considered concise and simple, however, the placement of the All-New Land Cruiser Prado upon a desert backdrop highlights the vehicle's ability to tackle the region's diverse terrain, encouraging UAE’s audience to venture out on unforgettable journeys to uncover the unseen wonders that lie beyond. Other than noting the campaign slogan “Discover More” in bold fonts, camouflaged in the desert background, the ad copy also mentions Toyota’s distributor in the UAE, Al-Futtaim Motors. The new campaign is Toyota’s testament to innovation and uncompromised commitment to the delivery of extraordinary automotive experiences. The billboards rose on UAE’s billboards in the first week of July upon Unipoles.
