Parallel to their AZHA TUCANA OOH campaign, Madaar Development has launched a new outdoor campaign announcing the re-opening of beach restaurant M at their site.
The ads tease audiences with the copy “Coming Back Soon” under a big letter “M”, along with the logos of G’nK Hospitality and Ganz Extraordinaire – the companies who run the resort and coordinate the site’s entertainment. New ads spreading around the city also feature M-words, such as “Madness” and “Magic” over backgrounds filled with beach images and summer elements.
Launched during the second week of March, the campaign uses double-decker poles, mega signs and billboards in selected locations across Greater Cairo.
Industry: Real Estate
Brand: AZHA
Advertiser: Madaar Development
OOH Size: Billboard | Double-decker Pole | Mega-Sign
Country: Egypt
Region: North Africa
Tags: Ain Sokhna | Ganz Extraordinaire | G’nK Hospitality
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