With over 100 years-experience, leading luxury jewelry  and watch retailer in the Middle East Damas Jewelry has launched a new  OOH campaign to celebrate Mother’s Day on the roads of Greater Cairo.

 The ads showcase a variety of black and white as well as color images  of an elegant woman frosted with Damas Jewelry and wishes viewers “Happy  Mother’s Day”, along with their logo and slogan “The Art of Beauty”.

 Launched at the beginning of March, the campaign is still running and  uses uni-poles, billboards and flags in various locations across Greater  Cairo.

Damas Jewelry celebrated Mother’s Day on the roads-00
Damas Jewelry celebrated Mother’s Day on the roads-00

Campaign Credits

Industry: Jewelry

Brand: Damas

Advertiser: Damas Jewelry

OOH Size: Billboard | Flag | Large uni-pole

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Country: Egypt

Region: North Africa

Tags: Mother's Day | Regional Brand | Penelope Cruz

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