With over 100 years-experience, leading luxury jewelry and watch retailer in the Middle East Damas Jewelry has launched a new OOH campaign to celebrate Mother’s Day on the roads of Greater Cairo. The ads showcase a variety of black and white as well as color images of an elegant woman frosted with Damas Jewelry and wishes viewers “Happy Mother’s Day”, along with their logo and slogan “The Art of Beauty”. Launched at the beginning of March, the campaign is still running and uses uni-poles, billboards and flags in various locations across Greater Cairo.
