As the pinnacle of athletic achievement approaches, OMEGA dives into the Seine with a stunning new timepiece to commemorate their role as the Official Timekeeper of the Paris 2024 Olympic and Paralympic Games. As spotted on Dubai’s billboards, Rivoli Group’s brand follows up on their previous campaign with iconic French swimmer Léon Marchan. For 92 years, OMEGA has measured every victory and heartbreak at the Games. This year, they mark their 31st time as Official Timekeeper with a special edition Seamaster Diver 300M. The centerpiece of this exquisite jewelry piece is an 18K Moonshine gold bezel, a radiant ring of triumph surrounding the 42mm stainless steel case. The laser-structured diving scale is polished and raised for ultimate legibility, and a single, luminous dot of Super-LumiNova at 12 o'clock ensures precision even under pressure. The campaign visuals, destined for Dubai's Out-of-Home displays, capture the Parisian spirit. Legendary French swimmer Léon Marchan glides effortlessly through the Seine, embodying the dedication and grace required for Olympic glory, with Paris’ gorgeous scenery and Tour Eiffel in the background. His wrist, of course, showcases the Seamaster Diver 300M, looking like a true winner. This campaign took place in the fourth week of June on Dubai’s hoardings, uni- poles and digital screens.