Turkish clothing company COLIN’s, known for its denim, has made a big splash in Egypt by opening 4 new stores. This expansion brings COLIN’s to a total of 39 countries and 575 stores worldwide, with 191 locations outside Turkey. COLIN’s first ventured into North Africa in 2018 with a store opening in Morocco, and their 2022 investment in Egypt marks a significant step forward. COLIN’s has now made its appearance on Greater Cairo’s billboards for the first time with its campaign for summer 2024 collection using the main tagline “The Ultimate Fashion Experience”. One visual displays a young couple holding hands in COLIN’s summer wear with the sea in the background while the girl holds a bright pink floaty in her other hand. The girl is portrayed wearing an orange crop top and white trousers while the boy is shown wearing sunglasses, a white T-shirt, and denim jeans. The visual also portrays a branch of a palm tree giving a tropical vibe to the campaign. Another visual shows a girl wearing a white T-shirt matching it with bold yellow sunglasses with a chain and colorful necklaces with a sky blue background of clouds giving summer vibes along with a branch of a palm tree. The campaign highlights that COLIN’s summer/beach collection is “Now available in stores and colins.com” a newly established online shopping platform. Looking for more information about this campaign? Visit MOOH, Egypt’s and the Emirates’ OOH-dedicated Media Intelligence Company to reveal the campaign’s OOH types, sizes, budget, locations, districts, and more.
