Symphony Development is making waves in Cairo with a new OOH campaign promoting their latest project, Bahja Residence, located in El Sheikh Zayed. This strategic placement on busy roads in 6th of October City targets residents on the go, likely those considering a move within the growing area. The billboard itself is a clear and concise message. Bold text and a prominent image of the building's facade grab attention, while the use of black, white, and yellow creates a sophisticated feel. The focus is on affordability, highlighting the down payment and installments’ percentages to capture those looking for a good real estate opportunity. While the creative execution is strong, there's room for catchy taglines on some other ad faces for the same campaign that doesn’t include the building's facade, which is also prominently displayed in English “Your Key to Happiness.” Overall, this campaign is a solid foundation. By incorporating specifics about Bahja Residence and a stronger call to action, Symphony Development can significantly enhance their reach and convert more commuters into potential homebuyers. This campaign follows the brand’s previous OOH campaign during May 2024. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
