Egyptian developer OUD – Orientals for Urban Development has surprised the market with a new OOH campaign that announces the launch of AZADIR, their latest project in New Cairo. Following the recent campaign upgrade for Heliopolis Hills, and the branding campaign that showcased the accomplishments of the company, the developer is back on the roads with the announcement of a new project. With ads that feature the branding of the project over lavish greenery, the ad copy informs viewers that the residential project will include “Apartments, Duplexes, Penthouses”. The campaign hit the roads of Greater Cairo during the second half of March and uses large and x-large uni-poles, double-decker poles, gates, mega signs, billboards, and lightboxes on very strategic locations. Stay tuned as we discover more details of this new project!
