Mastercard and Insta Shop recently joined forces launching an Out-of-Home advertising campaign across Greater Cairo showcasing their latest offers and promotions. Mastercard’s prior OOH activity was during August 2023 when the brand created a buzz among the public, filling them with excitement towards new travel experiences that are “Priceless”. On the other hand, Insta Shop’s previous campaign was during October 2022 when the mobile app brand was reminding us that everything can be delivered smoothly, with just one tap away. Both brands have collaborated and they are back on billboards stronger than before with the main tagline and offer; “Download Insta Shop, Get 100 LE and Free Delivery 5 Times With Mastercard”. The campaign also uses the motto that translates to “Buy Your Comfort With One Tap”, along with Mastercard’s consistent slogan “Priceless” next to its logo. The ad visual portrays a woman holding her phone up logging into Insta Shop while another ad visual displays a smartphone open to Mastercard via phone. Visit MOOH, your local OOH intelligence data provider with international standards, to get more detailed info about Mastercard and Insta Shop’s OOH campaigns in Egypt.