Legacy Productions and Union of Video & Filmmakers launched an OOH campaign in Greater Cairo to promote Eid Al-Adha movie, Esabet El Max, starring Ahmed Fahmy, Ruby, Lebleba, Osos, and Hatem Salah, along with other artists. The Movie is directed by Hussam Soliman. It is Soliman's directorial debut after working as an assistant director in many cinematic works with a good number of directors. The film is written by Ramy Aly and Amgad Al-Sharqawy and will be in cinemas in El Eid Al-Adha. The campaign was seen on busy roads like 6th of October Bridge and it uses traditional and digital OOH formats. The campaign visuals are not different from any other movie poster that showcases all needed information about the movie, displaying the movie stars along with the movie’s name and production team names. Check out Monitoring Out of Home (MOOH), a specialist media intelligence agency and analysis system active in Cairo & Dubai, to learn more about this campaign.
