Egyptian comedy film El Leb Ma'aa El Eyal (Playing With Kids) is hitting the big screens this Eid Al-Adha! Filmed across five governorates - Red Sea, South Sinai, Damietta, Matrouh, and Cairo - the movie promises to showcase breathtaking locations audiences haven't seen before, including Siwa, Nuweiba, Hurghada Desert, and Sharm El-Sheikh. Starring Mohamed Emam, Asmaa Galal, Bassem Samra, Haggag Abdel Azim, Wizo, Mustafa Gharib, and more, El Leb Ma'aa El Eyal marks the first collaboration between director Sherif Arafa and actor Emam. The OOH campaign has been located in suburbs and important bridges using the static and digital formats for the audience to learn about the movie’s stars, therefore creating interest to attend it in the cinema. It’s worth mentioning that the filming in these remote locations mentioned above took 15 days and faced harsh desert conditions. The crew spent over 6 months preparing for the shoot, ensuring proper set design and transportation amidst the dunes. Curious to know more about this campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).