DiDi, the world's top ride-hailing app for transportation, has teamed up with the Egyptian actor from the series 'Balto' Essam Omar for a new outdoor advertising campaign in Cairo. This is a repost of a previous campaign that also featured Essam Omar. The focus this time is on DiDi's Flex service, which lets users set their own price for rides, especially longer trips. The message With Flex Set Your Price & Move On It is prominently displayed in eye-catching orange and white. The face of the campaign is Essam Omar, the popular actor who plays Dr. Atef on the TV show Balto. DiDi is using Essam Omar's fame and popularity with Egyptians to boost the impact of the ads. The billboards show Essam sitting in a DiDi car, using the app on his phone. Curious to know more about DiDi's campaign's location, budget, strategy, and more? you may take a look at our Egypt and The Emirates OOH-dedicated analysis system and Media Intelligence platform (MOOH).
