Centrum, a recognized brand in the realm of multivitamins and health supplements, has just launched an intriguing outdoor campaign on Greater Cairo’s billboards. Centrum’s powerful motto, “Take Care of Your Health With Centrum”, encourages people to give attention to their well-being and begin on a journey to holistic health. Following their prior appearance in March 2024 promoting balanced nutrition during Ramadan, Centrum is back on billboards stronger than ever with a campaign designed to have a positive influence on Egyptians’ lives by helping people to make educated decisions about their overall well-being. The campaign uses the ad copy that translates to “Who’s Like You!”, displaying Centrum’s one and only Centrum vitamins. Another ad visual uses the ad copy that translates to “The Number 1 Dietary Supplement In The World” in a logo-like format within a circle on the right hand side of the billboard space. The visual also portrays a woman practicing a modern day sport, stretching her arms out. A separate visual portrays a man in sportswear, holding a padel racket, taking care of his health and well-being with Centrum, which promises to provide a healthier and happier life. Some visuals of the campaign use a green background which represents new life and new growth along with universal peace and love of mother earth and the environment. Other visuals use a blue background which calls to mind feelings of calmness and relaxation. It also reflects peace, tranquility, and security and it's seen as a sign of stability and reliability. This makes the choices of colors perfect for the campaign.
