IGI Developments, one of the city's leading real estate developers, came out once again with a recurring outdoor advertising campaign across the bustling streets of Cairo city, promoting the Your Own Pace campaign for Ashgar Heights, focusing on the company's impressive Installment option for the sought-after residential development. Following their prior appearance, the latest creative visuals illustrate rich, verdant scenes that reflect the calm, nature-inspired atmosphere of the Ashgar Heights community. Soft shades of green and calming blues dominate the color scheme of the campaign, heightening feelings of tranquility and balance. The empowering theme of the 'Your Own Pace' campaign paves the way for viewers to control their journey of buying a home, offering them flexibility and convenience with a one of a kind starting prices and Installment options. The campaign informs buyers that they can now move into their dream home at a pace that suits their individual needs as well as their financial situation. The ad copy notes that the average price at Ashgar Heights is 3.9 Million, as well as a clear noting of the hotline for further info. To learn more about IGI Developments’ OOH campaigns in Egypt, visit MOOH, your local OOH intelligence data provider with international standards.