Real Estate developer ARCO has launched a new Out-Of-Home campaign to announce the launch of Phase 3 at their project La Fontaine in New Cairo. Over backgrounds that represent their new rebranded look, the campaign promotes “The Power of Number 8” to promote their upgraded payment facilities, namely “8% Down Payment” and “88 Months Installments”. The campaign was launched during the second week of March, just in time for Cityscape, and can be seen on large and x-large uni-poles, double-decker poles, gates, serials, mega signs, and billboard in various locations across Greater Cairo.
