The upcoming Bad Boys: Ride or Die movie campaign is on Dubai's billboards, produced by Columbia Pictures, a major film studio known for creating some of the most iconic and entertaining movies in Hollywood. As a subsidiary of Sony Pictures Entertainment, Columbia Pictures has a long history of producing blockbuster hits and critically acclaimed films that captivate audiences worldwide. The eagerly anticipated Bad Boys: Ride or Die is the latest installment in the beloved Bad Boys franchise, which reunites the dynamic duo of Will Smith and Martin Lawrence. Plastered across Dubai's vibrant out-of-home advertising landscape, the movie's larger-than-life billboards showcase the two charismatic actors, promising an action-packed and comedic thrill ride for moviegoers. Prominently displayed on the billboards is the title Bad Boys: Ride or Die along with the exclusive cinema release date of June 6th, building anticipation and excitement for the film's premiere. The visuals highlight the on-screen chemistry and camaraderie between Smith and Lawrence, who have captivated audiences with their iconic buddy-cop dynamic in the previous Bad Boys films. The campaign has hit Dubai's billboards in the fourth week of May on hoarding boards, and lampposts.
