Al-Futtaim Motors, the UAE's Toyota distributor, launched a targeted OOH campaign in Ajman to promote their Drive-On Lease program. Uni-poles strategically placed to ensure high visibility among Ajman drivers, particularly those who commute regularly, this OOH campaign follows Toyota's previous OOH activity in the UAE during December 2023. The campaign utilizes a clear message with a prominent Toyota logo and the Drive-On Lease phrase. This is coupled with the starting lease price of AED 849 per month, grabbing the attention of budget-conscious car shoppers. The billboard also subtly suggests additional benefits like insurance and servicing through icons. The campaign prioritizes brand recognition with a clean design focused on the Toyota logo. This, along with the clear messaging and lease offer, effectively targets Ajman drivers and is likely to generate interest among potential Toyota lessees. Learn more about more D/OOH campaigns’ details by visiting INSITEOPEDIA and navigating throughout its various sections.
