Lebanese singer and music veteran, Elissa, has been spotted in an outdoor advertising campaign, delivered to the billboards of Cairo by the Arab World’s pioneering and top record label company Rotana Records, after Elissa’s last OOH appearance in August 2020 for her “Sahbit Raey” album launch. The launching campaign reveals the album’s name “Ana Sekketen”, displaying a white background for purity, innocence, and wholeness, adding the charming singer’s professionally produced photo to describe the tale behind the album and display the artwork, announcing that audiences may listen to it at Spotify, Anghami, and Yango Play. The ad visual also includes E-Record’s logo which is a newly established music record label by Elissa that aims at inspiring the best talents in MENA. Rotana Music also displays its social media presence in small icons in the bottom banner of the campaign. Want to know more about this campaign? You can look behind the scene at its budget, OOH kinds, locations, and more by visiting MOOH, Egypt, and The Emirates’ OOH-dedicated analysis system and Media Intelligence.
