Leading real estate developer SODIC has replaced their latest branding outdoor campaign for a new OOH initiative that promotes Sky Condos, part of their mixed-use property development Villette in New Cairo. Sodic’s latest addition to Villette residential, commercial and lifestyle development off Road 90 sits amid vast green areas, walking and cycling paths, parks, and sports facilities. The ads portray low-rise apartment blocks with different views of the sunrise and sunset, as well as abstract artwork representing a sky with the legend “Look up” – referencing the tiered terrace design of the buildings. The campaign was launched during the second half of the month, replacing the previous branding messages of “#sodicsociety” on the same locations across the Greater Cairo with Large and X-Large uni-poles, Gates, Lightboxes, Double-decker poles, and Megas.
