INSITE OOH Media Platform

Spotify has once again captured the pulse with a Digital Out-of-Home campaign in Egypt, celebrating the joyous occasion of Eid. Leveraging the high visibility of digital billboards, the campaign successfully merges the festive spirit of Eid with the platform to provide the perfect soundtrack for every moment.

The  campaign message is prominently displayed on the digital screens in a simple and joyful message "العيد فرحة مع Spotify - نزل الأبلكيشن," which translates to "Eid is joy with Spotify - Download the app." This straightforward call-to-action positions the music streaming service as an essential ingredient for a happy and festive Eid, directly inviting passersby to download the app and amplify their celebrations with music.

Adding a touch of relatability that resonates deeply with the Egyptian audience, a second key message in the campaign playfully highlights the breadth of Spotify's music library:"عندنا بلاي ليست مناسبة لكل مناسبة. نزل الأبلكيشن" , a copy taps into the universal experience of seeking the right music for any social situation, a common practice during the many gatherings and outings that characterize the Eid holiday. By assuring consumers that there is a "playlist suitable for every occasion" 

Strategically placed in high-traffic areas, including 6 6th of October Bridge, Mehwar, and  New Cairo City, these digital billboards ensure maximum reach, catching the eye

The DOOH campaign acts as a colourful and timely reminder, positioning Spotify as a genuine part of the fabric of celebrations. By consistently executing locally relevant and engaging OOH campaigns, Spotify continues to solidify its brand presence and connect with users on an emotional level, proving that music is indeed the perfect companion for all of life's moments, especially the festive ones.

To know more about Spotify OOH campaigns- Check out MOOH, the monitoring out-of-home intelligence data provider in Cairo & Dubai.