Saint Laurent Reveals Its Fall 2025 Campaign Across Dubai’s OOH With Rosé
The French luxury fashion wear house, Saint Laurent, spotlights its sleek Fall 2025 campaign, merging the brand’s timeless Parisian edge with Arabic localization to captivate the MENA region’s fashion elite, featuring the South Korean singer and member of the global K-pop band, Rosé.
The black-and-white aesthetic of the campaign perfectly captures Saint Laurent's essence: sleek, timeless, and confident. By stripping away distractions, it focuses sharply on Rosé's distinctive attitude and personality, avoiding flashy or intricate imagery. Rosé, wearing a structured jacket with her signature cool composure, embodies the effortless Parisian edge that Saint Laurent is known for: elegant yet rebellious. Alongside the monochrome background and Rosé, the billboard also displays the brand’s bilingual logo, “Saint Laurent” “سان لوران”, marking the campaign’s expansion into Arabic-speaking markets. And this respects regional audiences while maintaining Saint Laurent’s international prestige.
The campaign preserves Saint Laurent’s timeless style while expanding its reach in the Middle East, as it uses Arabic text to strategically localize the campaign without altering its global identity. The Saint Laurent Fall 2025 campaign with Rosé and other celebrities celebrates empowered femininity and timeless cool, reaffirming the house’s place at the forefront of contemporary luxury fashion.
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