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With the holy month set to begin, Amazon has launched a massive Out-of-Home campaign across Greater Cairo, capturing the vital "pre-Ramadan" stocking-up window.

The campaign, which began appearing on billboards earlier, highlights Amazon’s top deal from February 1st to February 17th, effectively counting down the days, targeting the high-volume consumer behavior associated with preparation. when Egyptian families bulk-buy pantry staples (Yamish), kitchen appliances, and home décor to get ready for gatherings

The campaign utilizes a high-frequency, repetitive placement strategy along high-traffic corridors, including the Ring Road, the 26th of July Axis, and across the 6th of October Bridge. The billboards feature Amazon’s signature orange branding, ensuring high visibility. Visible at the bottom of the billboards are the logos of key financial partners, including CIB, Mastercard, and Valu.

The messaging focuses on "Ramadan Offers" (عروض رمضان), highlighting the offer date "1 - 17 Feb" makes it instantly readable. Additionally, the ad's sequential impact, placed on lamp posts and Unipoles, reinforces brand recall.

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