Snickers Lights Up Dubai with New Football-Themed D/OOH Rewards Campaign
Snickers has kicked off a bold new appearance across Dubai’s outdoor network, this time blending football excitement with an easy, snack-and-win mechanic. The campaign lands across both hoardings and digital screens, giving the brand massive visibility in the run-up to a busy sports season across the region.
This rollout follows Snickers’ earlier “Why Go Nutty When You Can Grab a Snickers” campaign, which teased the product’s nutty personality in a fun, lighthearted way. The new chapter builds on that momentum and shifts the energy toward action: buy a bar, scan, and win. With beIN CONNECT rewards front and center, the idea taps directly into the minds of football fans who want to enjoy their matches with something extra.
The creative on Dubai’s roads is loud, confident, and instantly readable. A giant Snickers bar stretches across the hoarding, surrounded by flying peanuts and bold Arabic copy reminding viewers that hunger and football don’t mix well. The mechanic is kept simple: buy, scan, win. The supporting visuals—a hand holding a phone, the beIN logo, and the Snickers pack—give the message clarity even for fast-moving traffic.
Snickers amps up the excitement on outdoor billboards with its bold new campaign, “ʿAlle’ bel ʿaly w irbaḥ maʿ El Chawali,” inviting football fans to unleash their inner commentator for a chance to win big. The visuals spotlight Issam El Chawali’s signature energy, instantly pulling viewers into a game-day atmosphere while encouraging them to join the challenge online. With its bright colors, punchy call-to-action, and strong sports spirit, the campaign transforms the OOH space into a lively arena that merges fun, fandom, and rewards — all powered by Snickers’ playful personality.
On digital screens, the motion assets add more energy, using quick animations and dynamic transitions to keep the concept lively and relevant. With the UAE hosting so many football fans and residents who follow global leagues closely, the timing couldn’t be better.
Snickers taps into the region’s passion for the sport while staying true to its classic hunger-fixing identity, making this D/OOH wave both timely and entertaining.
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