'We' Integrated Entertainment with beIN Revealed on Cairo's DOOH
A new digital outdoor campaign has captured attention across Cairo's major traffic arteries, showcasing a powerful partnership between WE telecom and the major media network, beIN TV. The bright screens spotlight an exclusive offering that bundles high-speed internet with premium entertainment.
The campaign's central message, clearly communicates a compelling value proposition: "اشترك في باقات WE LIFE، واستمتع بمزايا كتير , highlighting the i IPTV delivery platform and OSN.
The visuals are supported by promotional graphics showing diverse content, including movie posters and dynamic sports clips, appealing directly to a wide family audience interested in a full spectrum of viewing options. The branding of ( WE ) and beIN TV is prominently displayed,
The decision to run this promotion on large digital screens ensures maximum visibility, effectively communicates the comprehensive offer to a massive audience of commuters in Greater Cairo, positioning the WE LIFE package as the definitive solution for entertainment.
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