Upville invites us to “rise above”
Wady el Nile updates the OOH campaign that promotes their latest residential project upville in 6th of October City.
After their last slogan “Your life start up”, this campaign invites us to “Rise above”. With a totally different style, the ads show romantic images of the Pyramids at night and the “upville” logo seems to be made up of a constellation of stars. Doodles of balloons decorate the night-time image that offers high-end properties in a prominent location.
With megas, Large and X-Large uni-poles, the campaign can be spotted all across the city.