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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..

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Twinkies Extra and Icing… But Still White Hearted

The packed cake brand has a good history in the Egyptian community, and reminds us of the good times with Twinkies and its stuffed white cream.
Edita, the product’s manufacturer and the advertiser have chosen the slogan “A white hearted” – an emotional and successful approach for a community who uses the same expression to refer to kind people.
The company has launched this OOH campaign of intermediate reach within a multi-channel media campaign, advertising two new products – “Twinkies Extra” and “Twinkies Icing” –, relying on the brilliant reputation of the original product.


Campaign Size:
OOH Size: Large
Country: Egypt
Region: North Africa

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