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Is an online/offline bulletin that covers news, updates, and insights of OOH (out-of-home) media, or outdoor advertising media as known in some market regions. Our online platform located on www.insiteooh.com as a public portal for anyone wants to get market intelligence through one of the most popular media in the market, and one of the main ATL media. Read More..
 

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Total launches new outdoor campaign for Quartz oil

Oil & Gas brand TOTAL is busy this month, after launching a second OOH campaign for their range of engine oils Quartz, which was installed two weeks after their promotion for Rubia.
As the World Cup approaches, football has become a dominant theme in the OOH scene and the oil brand has joined the rank of advertisers with this new campaign. The ads feature a bionic man over a football pitch with ad copy that invites viewers to “Cheer for Egypt, and win with Total Quartz”, along images of several prizes.
Launched after mid-April, the campaign uses large and x-large uni-poles, gates, double-decker poles, billboards, lightboxes, flags, and serials in various locations across Greater Cairo.

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